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People can browse McDonald’s Burgers & Fries, KFC’s finger-licking intercontinental dishes, traditional recipes of a roadside mom-and-pop restaurant, and even a chain of coffee shops.
There is no longer any excuse for your restaurant not to have an effective online presence. To attract customers, you must ensure they can find you on Google & Social Media platforms quickly and easily. The traditional restaurant model is being disrupted by online ordering and food delivery, so it’s especially imperative for you to have an accessible profile.
Online ordering is growing 400% faster than dining in restaurants without online ordering systems. A restaurant’s menu is viewed online by 60% of diners, and its website is accessed by 50% of customers.
How Does Google Collects Restaurant SEO Data?
Google uses schema markup in order to generate and update its database. There are other methods also that Google uses to collect information. These are as mentioned hereunder.
- Third-Party Directories
Like any other business, restaurant owners also list their restaurant business on online directories. People search these directories to find some business they need. These directories contain extensive business details. Google uses these directories to collect and validate your business information.
- Tap Menus
Most customers look for Menus online forehand instead of reading a menu paper book on the table. Google collects such information from third-party directories & stores the same in Google Knowledge Menu Panels and displays the same through Tap Menu on all devices. Customers can order online directly on your website via a widget.
Google Local Guides
During the last couple of years, Google has created local guides. These guides include your Google Personal Profile Account, Business Page, Google Local, Google My Business, and Google Maps.
All these platforms are useful for local listings, reviews, and uploading photographs.
While signing up and listing on Google Business Page and My Business, you should give full and accurate details about your Restaurant. The minimum need is:
- Correct & full name of the Restaurant
- Branches, if an
- Complete address
- Name of the contact person
- Opening & closing hours
- Phone no.
- Email address
- Website links
Google My Business
While collecting and validating your information, Google prioritizes local guides and Google My Business. That way, you earn Google’s credibility. While you can’t manage the information that Google displays on your Business Profile Page, you can update it on Google My Business.
It is one of the best platforms to update customers about sales, seasonal and festival discounts, coupons, and the latest offers.
Google Maps - Add & Find Dishes
You can add new dishes if you are a local guide and have listed your Restaurant Business Profile. Google Maps App allows you to add dishes and their photographs and name the dish photographs. Interested people can search and see your online menu on their mobile without making a phone call.
Your menu & dishes on Google Maps elevate your brand, and you will fetch more orders.
SEO For Restaurants
Carefully planned SEO For Restaurants strategy optimizes your website to be visible on Google, Yahoo, and other search engines when users search with the appropriate keywords related to your company. The purpose of this process is to increase your website’s traffic. A greater number of visitors means a wider number of potential customers.
Optimizing your site with SEO for restaurants using the most suitable and appropriate keywords makes it more likely to appear on Google’s first page. SEO increases the likelihood of people clicking on your site and visiting your restaurant, especially if you have an online ordering or booking a table on your website.
Benefits of SEO for Restaurants
You may need a lot of time and effort to do restaurant SEO. Its long-term benefits are worthwhile. In addition to increasing the traffic coming to your website, you will also increase the number of online orders and reservations. This will build brand awareness, boost customer engagement, and raise the amount of money you make.
You can leverage those benefits in your overall SEO strategy for restaurants if your restaurant shows up for related terms, such as Ice Cream parlor.
Likewise, your overall marketing strategy will facilitate new customers’ discovery and learning of your restaurant. As an organic (free) channel for new customers and growth, SEO restaurants act as an on-ramp for your restaurant business.
Restaurant SEO (Search Engine Optimization - How To Improve Restaurant Search & online presence?
A scoring system of restaurant SEO services that Google holds behind lock and key determines which websites rank higher in search results.
There are hundreds of tips available to make your website rank higher. The formula behind the number one spot isn’t 100% clear, but Google has provided a pretty comprehensive idea.
Our SEO experts use these core strategies and advice to optimize websites in this section.
By following a few simple steps, you can increase your visibility.
1) Customer Friendly Searchable Content
Search engines, particularly Google, aim to provide good service to the searchers. They want people who search on their website to get the information they need.
For a better Restaurant SEO, your website should preferably contain the following information.
- The type of food your restaurant serves – veg or non-veg
- Food Items available today
- Whether you provide home delivery or not
- Extra charges for home delivery
- MOQ for home delivery
- Hours of operation
- Your contact information
By providing as much information as customers usually want to know from you, you will get potentially better results rankings on the SERPs.
2) Add Google Schema Markup To The Website
Customers visit your web page after reading the snippet on the SERPs. Schema markup is a structured data vocabulary. It tells the search engines what your website is about & helps them understand the website’s information.
In some snippets, you will find more information than a title, description & URL. This extra information is about Google Reviews, Stars, and the city of your restaurant.
All this extra information is due to Schema Markup. Restaurant SEO with Schema Markup helps create a rich snippet, hence improving visibility. It helps you to stay ahead of your competitors on the SERPs.
3) Map out a keyword planning strategy
Planning keywords should be the first step in building an SEO strategy for restaurants.
What is keyword planning For Restaurant SEO
Your restaurant’s website needs to rank for certain search terms that you plan to use in your keyword planning process. Generally, these are three or more words (such as “best chicken pizza in America”), but they can also be single words (for instance, “pizza”).
Once you have a list of keywords, you can brainstorm similar ones using a free or paid keyword planner tool. According to the number of people searching for that term each month (on average), you can prioritize certain keywords over others.
Your keywords should be divided into three types when you’re researching them. Broad restaurant terms, niche keywords, and branded keywords should all be high-intent.
- High-intent broad restaurant terms: “Top restaurant in Chandigarh City” and “best dinner spot in Edmonton City” are all very broad yet valuable keywords.
- Niche keywords: Search terms that target your restaurant’s specialty include “pizza parties in Alberta City,” “pizza game day deals,” etc.
- Branded keywords: A restaurant’s name and related keywords are optimized here. A restaurant’s name often does not appear in the first few results; rather, Yelp appears in those results instead.
With keyword planning tools, you can determine which keywords are most likely to support your restaurant’s appearance in search results with seo for restaurant websites.
You should then list potential customers who would like to visit your restaurant. Then look for keywords specific to each population segment and identify the main points they experience.
To ensure that your optimization efforts are targeting the right keywords, compare terms in keyword research tools. Early planning allows restaurants to set themselves up for long-term success by building a keyword foundation that drives real value to their business with delivery service seo.
4) Local SEO For Restaurants
Google changed the results it displayed for local searches between 2004 and 2006, i.e., when users searched for a particular location or a business.
The Google Map carousel is almost always displayed due to a location-based search. You can boost your restaurant’s visibility with the same standardized information on all directories, review sites, and social media platforms! This is important for optimizing local seo for restaurants.
In addition to helping Google recognize your restaurant as a reputable business, these elements also help build your brand identity. Therefore, you’ll have a form of defense against your main competitors by appearing in a local space before them.
5) Encourage Reviews On Review Sites For Your Restaurant
Studies have shown that search results with reviews have higher CTRs (click-through rates). In other words, more traffic = more potential customers.
In addition to reviews, Google also uses them to rank local search results. Local search results on Google often display the highest-rated businesses and restaurants. You can even display your restaurant’s rating on the Google search results page.
There are other reasons also to increase your review count with the best seo for restaurants. In its How Diners Choose Restaurants study, Flamme Bois found that 71% of diners said positive online reviews led them to visit a new restaurant. It’s amazing how much new traffic we’re getting!
6) Build Links
By building links, you can also use online reviews to improve your seo for restaurant websites.
Link building may help boost your search engine optimization if you have a marketing person on your team for restaurant seo services.
How Does Link-building Work?
You build links to your website by obtaining links from other websites with seo for restaurants.
Why Does Restaurant websites need links to be successful?
By linking to your restaurant’s website, other websites trust you, and Google trusts you as an authority on whatever topic the linked page discusses. As Google views links to your website as endorsements, think of them like LinkedIn endorsements.
You’ll appear more often in searches for your target keywords if you have links from other reputable sites.
7) Optimize Your Website for Mobile Devices
In 2018, over 80% of the population accessed the web using a mobile device. Over the past few years, that number has grown steadily. Although laptops and desktop computers are still popular for browsing, mobile devices are also becoming more popular.
How does SEO for a restaurant affect the website of your restaurant?
Accordingly, Google changed its search formula in 2018 in response to this mobile trend. You need to pay more attention to your mobile view than your desktop view.
Mobile-friendly sites are less likely to appear in search results than non-mobile-friendly sites.
Is your website mobile-friendly? If not, what can you do? Your site should be designed to render content that fits the screen size of the visitor’s device. This is if you have someone else build or update your site.
When building or updating your DIY website, consider responsive frameworks. Several popular WordPress themes come with responsive frameworks so visitors can view pages on mobile devices and desktop computers.
You should also try some of the following methods to improve upon your visibility and to rank higher on SERPs.
Test your online ordering system
Online ordering has become increasingly popular, so it isn’t surprising that so many restaurants now offer online ordering. Additionally, it’s crucial that diners can easily place an order online – otherwise, they’ll abandon their cart for another restaurant that offers a simpler ordering experience.
- Business revenue and customers are lost, but search engine results are also negatively affected. Whenever a user leaves a page in frustration, Google recognizes it. Search engines consider a lower bounce rate on a website or page more important.
- This is where user testing comes in. The ordering system can be built by yourself or outsourced to a UX designer or website builder. However, ensure that multiple people go through the ordering process step by step. That way, you’ll know the process is proceeding smoothly without glitches or confusion.
Publish a blog
There are usually only a few pages on a typical restaurant’s website: an About page, a menu page, information about upcoming events, and contact information.
A blog would be great, but what about it?
Consider adding a blog to your site if anyone on your marketing team is interested in SEO strategy for restaurants. Improving search rankings, driving traffic, and increasing customer numbers can help you grow your business.
Is there anything that a restaurant would like to write about? Our creativity kicks in at this point. If your restaurant’s mission statement includes topics such as locally sourced ingredients or community involvement, then you should write about these topics.
If you want to promote a new marketing campaign through your blog, you could do so.
You may be holding trivia nights or open mics for live music – let restaurant seo services know!
Consider the case of a new pop-up restaurant you plan to launch. You can rank your restaurant as the top pop-up in your city with the best seo for restaurants.
Restaurant SEO Services
These seven restaurant SEO tips will enhance your business’s visibility and drive new revenue.
The next step is keeping up with all the extra traffic with seo for restaurants! This is how you would improve your restaurant search for the best outcomes with food delivery service, seo experts, and restaurant seo services.
Hire a good Restaurant SEO agency to increase your visibility.
To ensure their restaurant appears on Google and other search engines, restaurant owners invest time in search engine optimization – or restaurant SEO.
You don’t have to be a techie to do SEO! Make your online presence a major traffic driver for your restaurant today by putting some simple practices in place for local seo for restaurants.
Dazonn Technologies is a premium digital marketing agency. This company specializes in doing SEO for Restaurants. We have an in-house team of highly experienced SEO professionals who are experts in Restaurant SEO.
If you are one of such restaurant owners looking to boost their online presence, contact us for high-quality Restaurant SEO Services.
